2013 Forecasting Trend – The Modern Preppy Nerd…


Posted on 29th January, by Matt in Blog Posts. No Comments

2013 Forecasting Trend – The Modern Preppy Nerd…

For those of us that have seen Quadrophenia, those of us that have seen Pharell go from Nerd to Icecream, there is a level of understanding for the current “look”. It’s Bradley Wiggins dressed by Mark Powell at Sports personality of the year, its classic Ray Bans with a slick back side parting and top button fastened on a check collared shirt with a little polo player or rams head sitting on the right breast. Or alternatively, to try this trend in small doses put on some geeky glasses, suspenders and argyle socks. It is quite simply the look of now, the modern prep nerd. This could easily be 3 separate posts, but to wrap it up nicely iv’e summed it up in 1.


Amazing that although we are in the 21st century and we are as far advanced as we are in the present, all we are doing is looking back at fashion and putting our own brands interpretation of “on trend” into action. During a lecture at De montfort the professor said, “fashion is a circle, what has been will be back in and what is in will be out soon enough”. At the time it sounds confusing but as time goes on it becomes clearer, clarified further each and every day after hearing this strange saying and working in “fashion”.

I love the fashion of now. I love the preppy, clean cut fashionista. It’s sharp and focused, and when mixed up in stark contrast it creates such a unique look. For me it’s closer to home and in line with the Classic British interpretation of “preppy nerd”. Stick a herringbone or tweed onto a blazer jacket and you have a private school student. Put Aviator sunglasses and a shearling collared leather jacket on the same style and you got a 1940’s Spitfire pilot… a hugely iconic image.

What’s my point? It’s all about how you see it, it’s all about interpretation. That’s what I love and that’s what fascinates me. I can look at that image of the fighter pilot from 1940’s and see something fresh and funky (even though it’s 70 years old!), with a few minor tweaks that same image can be as relevant today as it was then, if not more so. This look that I am trying to describe, this look of Dockers trousers with horn rimmed glasses and traditional deck shoes,  is only going to get stronger…for now expect it to follow through to 2014 and slightly trickle out for 2015. That’s a near 3 year prediction, one that I am confident of.

Take a look at the good work of Fred Perry, the clothing is incredibly relevant, buying into the British trends and really taking a lead, featuring the NOW massively popular Brado. His lamb chop sideburns, Gallagher roughed hair, tight fitted suits, contrasting handkerchiefs, velvet jackets are a blessing for fashion brands wondering how to maintain their traditional British roots but bring it forward into modern times. It’s not just current, it’s trend setting. This mix of preppy, mod and nerd for someone like me is an incredibly exciting time. No matter where you turn (in particular in Britain), you will see this style.

Some people might call this look boring – I call it the modern nerd… and I love it.

 





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