F&F Florence & Fred

10th November

Season by season the F&F brand has steadily grown and increased its share of the footwear, clothing and accessories market, especially in the UK and Europe. Recently the brand has made an even bigger push into the already established, and new areas of their fashion business, which I have been lucky enough to be at the forefront of. Collaborating closely with the design and buying teams, we have come up with a slick and trendy commercial range of Signature footwear, F&F Accessories and (soon to be unveiled) trendy cutting edge sports footwear… I say no more, but be sure to check out my updated Flickr portfolio in about 4-6 months!

The Brand

Established in 2001, F&F is an International Fashion Brand, designed and developed for the UK and Central European market. The smart, stylish and affordable … Read More »



An Original Penguin

10th November

What a great brand! I absolutely love the pedigree and heritage of a company like OP. Consistently producing amazing clothing with real attention to detail, the garments are always complimented by the in-house designed prints. Penguin has an incredibly forward thinking attitude, challenging the conventional from a tailoring point of view, tying in different cuts, constructions and making use of great materials. These features are reflected in the footwear range, trendy and at the forefront of upper high street fashion. Collaborating closely with 2 other fantastic designers, we created an incredibly innovative and frankly, damn good looking range of shoes for the coming season.

The Brand

OP was conceived in 1955 by a company that has a heritage spanning more than 100 years.  The origins of the Penguin itself is an interesting story and you can get a full version of … Read More »




A Little taster from one of my blogs!

Simple tutorial on how to make a baby padder, all leather, hand stitched, raw edge and unlined. On this post I am going to show from start to finish, how to make your own baby shoes, bear in mind, you will need some tools and the pattern is cut from leather and there is no glue. Start with suede as it is more flexible and easier to work with than other treated leathers. It is still good quality suede, soft touch on the skin, inside and out of the shoe...

Money Clothing AW18/19

Money Clothing was established in 2003 and ever since has been a firm favourite for apparel and accessories worldwide. Now renowned globally for sewing...

Bobby Abley 2018 Fall Collection

Featured at London Fashion Week, the Bobby Abley Fall catwalk range was widely received as contemporary, cutting edge and full of his witty humour....

AW17/18 Premium leather womens range

Working with the same premium leather supplier as on the mens AW17/18, we designed and developed an awesome ladies footwear and accessories range....