Camo @ The Fore: SS12
With the military boot having a strong presence last Winter, the military theme is doing equally as well, utilised last season and going forward to the next in various forms . This SS12 it is taking its shape as lightweight but durable materials and directly borrowing the trusty old military camouflage.
As with most things in fashion (if not all), it’s all about interpretation. Personally I prefer the more subtle take of a camo with a twist than the outright raw traditional blur of colours it used to offer. Take a look at my light hearted and not so literal version of a 21st century camouflage.
A good example of this is the Huf Choice & Hupper “Rain Camouflage” from AW11. Start stop lines criss crossing the upper pattern to create a modern fresh camouflage which represent “what is being called a rain camouflage upper… seems to be like traces of rainfall falling”.
Nike Sportswear Roshe Run “Camo” has made good use of the more traditional camouflage I was talking about but with a white back drop, making the most of the print, giving it a much fresher look. This shoe is geared as training wear, in line with the up coming London Olympics!
One more beautiful example of this is the gorgeous Quattro Gourmet (nice video). I have a soft spot for Gourmet and this in particular is a sweet shoe. Love the use of the lightweight canvas camo and heavy grained panel piece at the toe for extra durability.
Lightweight constructions are heavily influencing SS12 ranges, mesh uppers, EVA moulded outsoles and some cheap (but flexible!) injection 1 colour sports block units are for all to see in abundance, more often than not with a shot of colour.
The digital camo is also making its way to the forefront. The versatility and potential uses for the “original” camouflage print are unlimited and in one way or another it will always be hangin about. But this season, it’s gonna be seen a lot, a lot more than normal.
Modern versions of repeat print patterns with icons and logos that create interesting geometric shapes on linings of shoes and clothing alike, outerwear and accessories swapping the classic beiges with neons, so many options.
The great thing about this well known green based military print is that it can (and will) be applied in so many different ways. Its versatility and easy application is its key.