Ladies F&F Active AW14/15, inaugural launch


Posted on 25th September, by Matt in Blog Posts, Blog Posts, Portfolio. No Comments

Ladies F&F Active AW14/15, inaugural launch

Autumn Winter 2015 F&F launch their first true sports line. A comprehensive range of sports and gym gear plus apparel, footwear and accessories. Working alongside the buying team and the Far East factories, we designed, developed and produced some great looking trainers and bags. Have a look at one of the EU videos and check out all the lovely footwear being worn!

The sports shoes had super light weight uppers, made fully in mesh and soft textiles, featuring trendy leopard prints with bold and punchy highlights of coral, neon yellow, purples and sky blues. Making the most of the brights against with a laser cut mesh overlay and eye catching internals. The bags were made fully with the gym and track in mind, yoga mat holders on the underneath with internal wet pockets.

The launch was received positively by bloggers and consumers a like, the product looks fresh, bright and trendy with a unique flair and value for money all the way through the ranges, from entry price point to premium quality. These ranges were not just a dabble into sports, they were truly functional items, often with specific benefits for particular sports.

Be sure to have a look in store and online, it doesn’t disappoint and it was real fun to work on.

 





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