The New Supra wrap & a little summary
“The Wrap, a modern interpretation of a traditional CVO low top silhouette, has been redesigned”, that is from the official Supra website! They also describe the shoe as featuring the unique 2 piece canvas upper construction. The last’s profile has been slightly increased to accommodate the slightly larger foxing tape (which is in line with more traditional vulcanised styles, especially those from Supra, eg – Vaider). This “new” style is available from Supra in 12 colours at 40 quid a pair. The A-symmetric pattern really does freshen it up and justify this revamp. I am always sceptical when companies try to relaunch a design after giving it some tweaks, it almost feels like a money grabber, but this relaunch, in my opinion, (as stated before) is justified. Launching it mid AW12 is a great way to fill this sort of gap where we are not in Winter anymore but there still isn’t as much sunshine as we would like.
Supra is capitalising on the up coming SS13 take on lightweight uppers. There will be lots more to come and not just from Supra. There is a whole type of fashion in the making, geared around the indoor/outdoor shoe. A hybrid of a slipper and lightweight trainer. This is a small step towards that and will appeal to a lot of people for just that purpose, “I can chill in front of the TV with them on and then walk the dog with out even getting changed”! Its not quite throw away fashion but it certainly is not couture….not that Supra was ever going for that.
I have long been a fan of Supra, since they were founded by Angel Cabada they have gone from strength to strength. After they launched the Skytop 1, now a staple in any serious sneaker heads collection, they really jumped to the top on the high cut skate scene. Anyone and everyone wants to wear there shoes and rightly so. Personally I really like the direction these wrap’s have taken and they do sit well, this for me is a classic Supra success. How ever, I must er on the side of caution. Supra also released the Owen not long ago, a running trainer in a variety of colours. Personally, I don’t like it. I am not one of these critics to say “they have sold out” or that they are just imitating… because I don’t think that at all. But, I do think they are going for a share of the market they should leave well alone. Joggers arent your thing, Skytops, Vaiders, Society…these are your successes, this is your market.
None the less, I <3 Supra, I love there great work. Lets see more wraps, with the great A-symmetric take and reduced pattern pieces. Let’s see less Owen…