The enduring appeal of the legendary Adidas Stan Smith

Posted on 10th February, by Matt in Blog Posts, Blog Posts. No Comments

The enduring appeal of the legendary Adidas Stan Smith

The Stan Smith tennis shoe is capitalising on the refreshing green wave, with it’s forest coloured detailing it is seeing new levels of popularity for 2016 which will continue into 2017 and on… Being a year on year success and as big as ever it has sparked a surge of imitations. These look a likes often come with an obvious reference to the forefather of this lace to toe.

It’s original form was launched in 1963 but with a name change and tweaked – reborn as the ” Adidas Stan Smith” in 1971. Now a staple with a heritage enjoyed by few equals in footwear. It entered the Guiness book of world records in 1988 after selling more than 22 million pairs. This being just one of the many mile stones set by the unassuming tennis shoe.

To show just how widely accepted the Adidas Stan Smith is as a fashion icon style, famous catwalk designers have exhibited and worn the tennis shoe themselves, adding to its legendary status. In 2014 for Karl Lagerfeld’s couture show he dressed his models in Stan Smith’s. In 2010 the British designer Phoebe Philo, the creative director of Céline bows at the end of the Spring 2011 show adorning a pair of Stan Smiths.

I haven’t even mentioned it’s appearance in Blade Runner, or that Adidas decided to stop marketing in 2012 and stopped production a couple of years later….Only to announce in 2013 the shoes will be available in 2014! Truth is you will find a lot better blogs out there than mine that detail the meteoric rise of this unequivocally awesome style, this is just a wee nod of acknowledgement for the Adidas Stan Smith and its place in fashion history.

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