F&F Active now commands its fair share of the sports wear market and to celebrate its success they have signed Davina McCall to be the new face of the Spring Summer 2016 line. With renewed focus this seasons range has been well publicised and well received online and instore.
Collaborating with the Active Sports team we designed a fantastic new range of footwear and accessories. The Active reflective trainer was featured in the lookbook, SS16 launch video and blogged about. One of the best sellers in black, the grey version had a 3M reflective panel work as well as 3M woven trough the webbing, a functional and aesthetically pleasing jogger.
Riding the current sports trends of laser cutting, bold brights and tonals, the colour block Active trainer has a synthetic lightweight upper and super … Read More »
The Stan Smith tennis shoe is capitalising on the refreshing green wave, with it’s forest coloured detailing it is seeing new levels of popularity for 2016 which will continue into 2017 and on… Being a year on year success and as big as ever it has sparked a surge of imitations. These look a likes often come with an obvious reference to the forefather of this lace to toe.
It’s original form was launched in 1963 but with a name change and tweaked – reborn as the ” Adidas Stan Smith” in 1971. Now a staple with a heritage enjoyed by few equals in footwear. It entered the Guiness book of world records in 1988 after selling more than 22 million pairs. This being just one of the many mile stones set by the unassuming tennis shoe.
To show just how widely accepted … Read More »