“The Wrap, a modern interpretation of a traditional CVO low top silhouette, has been redesigned”, that is from the official Supra website! They also describe the shoe as featuring the unique 2 piece canvas upper construction. The last’s profile has been slightly increased to accommodate the slightly larger foxing tape (which is in line with more traditional vulcanised styles, especially those from Supra, eg – Vaider). This “new” style is available from Supra in 12 colours at 40 quid a pair. The A-symmetric pattern really does freshen it up and justify this revamp. I am always sceptical when companies try to relaunch a design after giving it some tweaks, it almost feels like a money grabber, but this relaunch, in my opinion, (as stated before) is justified. Launching it mid AW12 is a great way to fill this sort of … Read More »
Due to my background in footwear design and heritage in English footwear, I am intrigued by the custom footwear market. I am not just talking about doodling on an upper to make it look a little bit whackier than its other kin – not that there is anything wrong with that and I fully recognise that is a skill of its own… when done properly… I am going to look at deconstructed custom sneakers.
First, let me explain a little bit about both, custom deconstructed sneaker and the drawn on shoe that I mentioned just now. A drawn on sneaker is exactly that, drawn on… what ever the application, for example paintbrush with waterproof paints, permanent pens that don’t smudge, coloured in stitch rows and sketched on outsoles and so on, more often than not the shoe is not taken apart. … Read More »