Autumn Winter 2015 F&F launch their first true sports line. A comprehensive range of sports and gym gear plus apparel, footwear and accessories. Working alongside the buying team and the Far East factories, we designed, developed and produced some great looking trainers and bags. Have a look at one of the EU videos and check out all the lovely footwear being worn!
The sports shoes had super light weight uppers, made fully in mesh and soft textiles, featuring trendy leopard prints with bold and punchy highlights of coral, neon yellow, purples and sky blues. Making the most of the brights against with a laser cut mesh overlay and eye catching internals. The bags were made fully with the gym and track in mind, yoga mat holders on the underneath with internal wet pockets.
The launch was received positively by bloggers and … Read More »
“The Wrap, a modern interpretation of a traditional CVO low top silhouette, has been redesigned”, that is from the official Supra website! They also describe the shoe as featuring the unique 2 piece canvas upper construction. The last’s profile has been slightly increased to accommodate the slightly larger foxing tape (which is in line with more traditional vulcanised styles, especially those from Supra, eg – Vaider). This “new” style is available from Supra in 12 colours at 40 quid a pair. The A-symmetric pattern really does freshen it up and justify this revamp. I am always sceptical when companies try to relaunch a design after giving it some tweaks, it almost feels like a money grabber, but this relaunch, in my opinion, (as stated before) is justified. Launching it mid AW12 is a great way to fill this sort of … Read More »
With the military boot having a strong presence last Winter, the military theme is doing equally as well, utilised last season and going forward to the next in various forms . This SS12 it is taking its shape as lightweight but durable materials and directly borrowing the trusty old military camouflage.
As with most things in fashion (if not all), it’s all about interpretation. Personally I prefer the more subtle take of a camo with a twist than the outright raw traditional blur of colours it used to offer. Take a look at my light hearted and not so literal version of a 21st century camouflage.
A good example of this is the Huf Choice & Hupper “Rain Camouflage” from AW11. Start stop lines criss crossing the upper pattern to create a modern fresh camouflage which represent “what is being called … Read More »